I'm based in Oslo. Pakistani heritage. I build things at the intersection of health optimization, AI, and sales.

Head of Sales at Experis Academy by day. Co-Founder of Humn, an AI-native health optimization platform currently in stealth. Previously CEO at Bookd and sorX, and a management and growth consultant for multiple high-growth companies across industries. Fifteen years selling across Norway's B2B and SaaS markets.

I also run Uniiq, a premium supplement brand focused on natural hormone optimization for men. Two companies, same conviction: normal is not optimal.

What I believe

Normal is not optimal. The gap between "clinically fine" and "performing at your best" is where most people lose a decade. I track 65+ biomarkers quarterly, train for a sub-60 Hyrox, and build protocols that close the gap between data and action.

What I write about

• Health & longevity. Biomarkers, training protocols, supplementation, and what the data actually says.
• AI. Practical applications, building with AI tools, and the operator's perspective on what works.
• Sales. Frameworks, pipeline building, and the craft of selling complex solutions in skeptical markets.

How I work

Data over opinion. Protocols over guesswork. Process transparency over polished highlights. I share the messy middle because that's where the useful stuff lives.